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Regional Showroom Manager - West Coast

Floravere is hiring a dynamic, experienced, and growth-oriented West Coast Lead with experience owning and/or managing one or multiple bridal boutiques or luxury retail locations.

Floravere is a direct-to-consumer brand on a mission to change the way women make one of the most memorable purchases of their life — their wedding dress. We believe that any woman who wants to walk down the aisle in an unforgettable, couture-quality wedding gowns should be able to, so we’re disrupting the stuffy, antiquated bridal industry by making luxury wedding dresses radically accessible. We are a diverse, customer-obsessed team relentlessly dedicated to helping as many women as possible feel like their best, most powerful selves on their wedding day.

We are VC-backed by the early investors of Warby Parker, Dollar Shave Club, Allbirds, and The Wing, and have been featured in Vogue, NYTimes, and Fast Company.

The West Coast Lead is responsible for developing and overseeing our West Coast showrooms - primarily San Francisco and supporting Seattle, Portland, and Denver - while reporting to the Head of Customer Experience and Founders based at our LA HQ. You will have P&L responsibility for the markets under your purview and manage Stylist teams within each of those markets.


  • Ensure that our West Coast showrooms deliver sales performance to targets and an exceptional customer experience for every guest who enters, while also working closely with HQ teams to deliver performance against other strategic KPIs and goals
  • Oversee ongoing operations in showrooms, including Stylist schedules and expense budgets, as well as the buildout and upkeep of our San Francisco location
  • Build, develop and retain Stylist teams in each market through effective coaching and ongoing communication via weekly meetings, city visits, professional development conversations and appointment oversight / in-the-moment coaching
  • Create and execute a plan for testing organic marketing strategies in each market, including events & activations, vendor / affiliate relationships, local brand partnerships, and guerilla marketing tactics
  • Represent Floravere in-market by building strong and strategic relationships with brides, vendors, influencers, and brands


  • You have at least 3-5 years’ experience in a Sales and/or Operational role in Bridal or Women’s Apparel, with experience owning or managing a retail location
  • You are analytical, detail-oriented and highly organized
  • You like to move fast, hustle hard, and will thrive in a fast-paced startup environment
  • You have excellent leadership and team-building skills, with the emotional intelligence to work closely and effectively with not only your team, but cross-functionally
  • You have a high level of independence and an answer-first attitude, with the confidence and skills to run and grow multiple bridal showrooms with aggressive growth targets
  • You have a genuine enthusiasm and passion for working with brides

This role will be full-time and based at Floravere’s San Francisco Showroom (opening soon), with frequent travel to the other West Coast markets (e.g., Los Angeles, Seattle, Portland, Denver etc.).

In exchange for your hard work, you will receive a competitive compensation package and the opportunity to join a fast-growing startup in the early days. You will work closely with and learn from the leadership team, be challenged, and help build the FUTURE of bridal.

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